The Challenge
English proficiency exams like the PTE Academic are high-stakes — a few points can determine whether someone gets their visa, university admission, or professional registration. Yet most preparation tools offer static question banks, delayed feedback, and no real insight into where a student needs to improve. Students practise endlessly without knowing if they’re actually getting better.
Coaching centres and language schools face their own challenge: they need technology that keeps pace with how exams evolve, provides measurable outcomes for students, and scales without proportionally increasing instructor workload. Off-the-shelf solutions are either too generic or too expensive to customise.
The gap between what students need and what existing tools deliver is where opportunity lives — and it’s exactly the gap we set out to close.
Our Approach
We didn’t just consult on EdTech — we built it. Marvel PTE and Langcert Academic are our own AI-powered exam preparation platforms, developed in-house and serving 85,000+ test takers across 900+ institutes. These aren’t theoretical products; they’re live SaaS platforms with real users, real revenue, and real outcomes.
Our AI scoring engine analyses spoken and written responses in real time, providing feedback that closely mirrors official exam scoring. The adaptive learning system tracks each student’s strengths and weaknesses across every skill area, automatically adjusting their study plan to focus on the areas that will move their score the most. For institutions, we provide analytics dashboards that show cohort performance, predicted pass rates, and areas where teaching intervention will have the highest impact.
Building these platforms gave us deep, practical expertise in AI-powered education technology — from the machine learning models that power scoring, to the user experience design that keeps students engaged, to the infrastructure that handles thousands of concurrent practice sessions. When we work with EdTech clients, we bring the perspective of a team that has shipped, scaled, and maintained real products in this space.